Privacy Policy

Poppy Health, Inc. (USA) and Poppy Health (Canada), Inc. (together with their affiliates, "Poppy," "Company," "we," "our," or "us") are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you access or use the Poppy Dashboard (the "Dashboard"), www.poppy.com (the "Site"), and related services ("Services"). By using the Services, you agree to the practices described in this Policy.

• U.S. Users: Your data is controlled by Poppy Health, Inc.
• Canadian Users: Your data is controlled by Poppy Health (Canada), Inc.
• MENA Users: Your data is controlled by Poppy MENA LLC.
• Users outside the listed jurisdictions will have their data controlled by Poppy Health, Inc. unless a local affiliate exists to serve their region.

1. Collecting Personal Information

When you visit the Site or the Dashboard, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual as "Personal Information."

2. How We Use Information

• Provide our services to you, including: offering products for sale, processing payments, shipping and fulfillment
• Provide, operate, and improve the Dashboard and Services
• Authenticate users and maintain account security
• Respond to inquiries and provide customer support
• Comply with legal and regulatory obligations
• Conduct analytics and improve performance
• Communicate service updates and important notices

3. Minors

The Site and the Dashboard are not intended for individuals under the age of 16. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us to request deletion.

4. Behavioural Advertising

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. We use Google Analytics to help us understand how our customers use the Site. We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners.

You can opt out of targeted advertising by:

• Facebook — facebook.com/settings
• Google — google.com/settings/ads
• Bing — bingads.microsoft.com
• Apple — Settings > Privacy > Tracking on your iOS device
• TikTok — support.tiktok.com

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at optout.aboutads.info.

5. Sharing of Information

We do not sell personal information. We may share information with:

• Service Providers: Trusted vendors who assist in operating the Dashboard (e.g., hosting, payment processing, analytics) and service providers who help us provide our services and fulfill our contracts with you.
• Legal & Compliance: We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred.

6. Data Security

We implement safeguards to protect your information using industry-standard technical, administrative, and physical measures. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Data Retention

We retain Client Data and Personal Information only for as long as necessary to provide Services, comply with legal obligations, resolve disputes, and enforce our agreements. Unless a longer retention period is required or permitted by law:

• Transaction and billing records are retained for up to 5 years for tax, accounting, and compliance purposes.
• Customer support communications and account details are retained for up to 5 years from the date of your last interaction with us.
• Marketing and preference data are retained until you withdraw your consent or up to 5 years, whichever comes first.

After these periods, we securely delete or anonymize your information, unless we are legally required to retain it longer.

8. Your Rights

Depending on your location, you may have additional privacy rights under applicable laws:

9. International Data Transfers

Your information may be transferred to and processed in the United States, Canada, or other countries where we or our service providers operate. For transfers from the EEA or UK, we rely on appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission.

10. Automatic Decision-Making

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data. Services that include elements of automated decision-making include temporary denylists of IP addresses associated with repeated failed transactions and temporary denylists of credit cards associated with denylisted IP addresses.

11. Cookies and Tracking

We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences. You can control and manage cookies through your browser settings. Please keep in mind that removing or blocking cookies can negatively impact your user experience.

12. Do Not Track

Because there is no consistent industry understanding of how to respond to "Do Not Track" signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. Updates will be posted on the Dashboard. Continued use of the Services after updates indicates acceptance.

14. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at privacy@poppy.com or by mail: